Dental Marketing Articles
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Best Dental Imaging Software: What Dentists Use and Recommend
An independent comparison of the ten most widely used dental imaging software platforms in North America, based on verified reviews from dentists.
Buying a Dental Practice: What the Experts Say You Need to Know
Thinking about buying a dental practice? Two veteran brokers share what most dentists get wrong, from patient base red flags to lease clauses that can sink a practice overnight.
How to Value a Dental Practice: A Broker Explains What Most Dentists Get Wrong
A practice broker breaks down how dental practice valuation actually works, what really drives value, and the mistakes dentists make that cost them at sale time.
The Best Dental Marketing Strategies, According to Dentists Who Tried Them
We asked dentists across North America what dental marketing strategies actually worked for them. Here’s what they told us.
Dental Receptionist Phone Script Examples From a Call Quality Expert
Most dental practices lose new patients on the phone before they ever book. Learn the exact scripts top receptionists use to handle price questions, nervous callers, and turn more calls into appointments.
Why Dental Receptionist Training Alone Won’t Fix Your Booking Problem
You can train your dental receptionist all you want, but without an accountability system in place, you’ll keep losing the same patients as before. Here’s how to actually fix it.
Dentists Lose 1 in 5 Appointments to Cancellations. The Fix Isn’t More Reminders.
One in five dental appointments ends in a cancellation. Here’s what the top practices are doing differently to fix it.
Buying a Dental Practice: Red Flags a Dental Lawyer Wants You to Know
Most dentists get legal advice after they’ve already made the decision. Here’s what you should know before.
Dental Lawyer Reveals the Marketing Mistakes That Get Dentists Reported
A dental lawyer breaks down the marketing mistakes that get dentists reported to the RCDSO and what those complaints actually cost.
What User Research Says About Dental Website Design
We ran real patient tests to find out which dental website design elements actually matter and convert visitors into booked appointments.
Dental Photography That Attracts Patients
Learn how to use dental photography to attract more cosmetic patients. Discover the best lighting, camera setup, and photo styles that build trust and increase case acceptance.
The Best Keywords for Your Dental Website
Learn how to choose the right dental keywords for your local market, find niche SEO opportunities, and attract more patients using real search data.
The Most Effective Dental Content Marketing Strategies for Next Year
Learn the most effective dental content marketing strategies for 2026 and attract more high-quality patients.
How to Get More Google Reviews for Your Dental Practice
Google reviews can make or break your dental practice. Find out the exact steps top dentists use to get more calls and new patients.
10 Tips to Build the Best Dental Website
10 expert tips for the best dental website design to help your practice stand out online and bring in more new patients.
Local SEO for Dentists: How to Outrank Your Competitors
Discover the local SEO secrets that puts your practice at the top of Google.
Social Media for Dentists: 10 Post Ideas That Attract New Patients
10 simple social media post ideas that real dentists use to attract patients, earn trust, and turn engagement into new patient appointments.
Google Ads for Dentists: The Ultimate Guide for Dental Practices
Dominate your local area with Google Ads for dentists. Attract new patients, boost ROI, and grow your dental practice with effective PPC and targeted campaigns.
The #1 Way to Get More Dental Patients
Learn how to get more dental patients by improving staff communication using call-tracking, and building trust with patients.
Dental SEO Made Simple: How to Rank Higher
All about Dental SEO: how it works, costs, strategies, and tips to rank your dental website higher on Google and attract more patients
Do Google Reviews Bring in More Dental Patients?
Real data from dental practices shows exactly how Google reviews influence new patient flow.
Custom Dental Website vs. Template: What’s Best for You?
Invest in a custom dental website or start with a template? Learn the pros, cons, costs, and which option is best for attracting new dental patients.
Best Dental Websites: What Makes Patients Choose You
Learn what makes the best dental websites attract patients, build trust, and boost appointments.
From 9 to 90 Patients: Staff Training vs. Dental Marketing
Discover how one dental practice grew from 9 to 90 patients by focusing on staff training not just dental marketing.
CDCP Success Strategies: How to Attract, Book & Retain More Patients in 2025
Effective strategies for attracting, booking, and retaining more patients in 2025 with the Canadian Dental Care Plan (CDCP).
The 10 Best Dental Practice Management Systems in 2026
Explore the 10 best dental practice management systems in 2026. Compare features, pros and cons, and find the right software for your clinic’s size, goals, and workflow.
AI Dental Receptionists – The Latest Grift
They promise to revolutionize your front desk—but most AI receptionists are clunky, overpriced, and built on recycled tech. Here’s why dentists are calling it the latest industry grift.
Dental PPC Explained: Turn Clicks into New Patients
Is dental PPC worth it for your dental practice? Learn about ROI, budgeting, and top strategies to attract patients quickly with paid ads.
Canadian Dental Care Plan: Success or Failure?
The CDCP promises affordable care for patients—but what does it mean for your practice? From balance billing to profitability risks, here’s what every dentist needs to know before jumping in.
The Best Dental Marketing Strategies for Dentists in 2026
Discover the best dental marketing strategies for 2026. Proven tips to attract new patients, boost visibility, and grow your dental practice.
The Top 5 Dental Receptionist Mistakes
Many dentists are not aware of the silent issue affecting dental practices worldwide: common but critical mistakes made by receptionists that could be costing their practices significantly. In this post, we uncover the top five errors that lead to lost revenue and opportunities.
How a Dental Receptionist Should Answer the Price Question
One of the most common questions patients ask when looking for dental services is “how much does it cost?” As a dental practice owner, you probably find it frustrating because it often gives the impression that the patient is nothing more than a price shopper.
Great Dental Marketing in 2024
In 2024, the key to successful marketing in the dental industry isn’t just about the channels you choose, whether it’s social media, flyers, or Google Ads. The real game-changer is the quality of your marketing efforts.
Where to Find the Best Dental Receptionists
Almost every dentist thinks that they need an experienced dental receptionist to book more new patients. Actually, this is a misconception, what they need is not dental experience but instead great customer service experience.
How to Make Content That Actually Increases Your SEO
Every dentist aspires to achieve a higher ranking for their website on Google, but many are not fully aware of what kind of content they need to create to improve their practice rankings. In this post, we will explore smart strategies for using keywords and creating compelling content.
Dental Website Design: What Every Dentist Needs to Know
Learn what makes a dental website truly effective. Templates vs. custom, content that converts, and common mistakes to avoid.
How to Rebook Cancelled Appointments
Are you tired of frequent appointment cancellations at your dental practice? This is a common issue faced by many practices, and the solution most dentists resort to (staff training) doesn’t seem to help. So, what can you do in such cases?
Optimizing Phone Conversations to Book More Patients
In the competitive world of dentistry, it’s crucial for your team to be skilled in effective phone communication. How your team talks on the phone can greatly impact your dental practice’s success. In our recent webinar, we discussed essential steps to improve your phone conversations, specifically tailored for the dental field.
How to Turn Website Visitors into Dental Patients
If you want to turn more website visitors into patients, focus on talking less about yourself and your practice and more on just being helpful to people who are looking for specific dental procedures. Do an excellent job of answering their questions without any sales pitch.
Getting Google to Trust Your Dental Website
Link building is arguably the single most important thing you can do to increase your rankings on Google. It is the biggest factor that Google looks at in order to determine whether to show your practice to potential patients or show one of your competitors instead. It’s a difficult part of the SEO process and funny enough it’s something many SEO companies don’t really know how to do very well.
Improving Your Dental Website Ranking on Google
If you want to rank better on Google, it has a lot less to do with little tricks and technical hacks than it has to do with just creating good, useful content that helps your potential patients understand how different dental services work and how they can help them.
The Importance of Keyword Research for Dental SEO
To be successful with your SEO it’s not about just ranking higher on Google for all kinds of random keywords, it’s about ranking high for very high value keywords that are being searched by quality patients who need a dentist and are serious about going to one.
How to Attract More Dental Patients with Google
Most dentists waste time and money on SEO that never brings in patients. This series breaks down keyword research, on-page optimization, link building, and conversion — so your website actually fills your schedule.
Building a $7,000,000 Dental Practice – Interview with Dr. Carlo Biasucci
In this latest interview, we talk to Dr. Carlo Biasucci about how he grew his $2.5 million dollar practice in Northern Ontario to $7 million dollars of production in only 3 years.
Top 50 Directories for Dental Practices
A higher number of backlinks tells Google that your dental practice is more popular than the competition. The more backlinks your website has the more Google trusts it and the more authority it has.
What is the best marketing for dentists?
When it comes to marketing your dental practice, you have many options to pick from. You can send out flyers, post on social media, perform search engine optimization, or run Google AdWords.
Before and After Photos Could be Costing You Dental Patients
Patients aren’t dentists. They don’t have the clinical skills to evaluate dental work by simply looking at before & after photos. People often make decisions based on emotion, especially when it comes to dentistry.
Top 3 SEO strategies to bring your dental practice more patients without advertising
You may be familiar by now that when people search for “dentist in my area” your site could show up at the top of the results – bringing you a lot more visitors, and more patients.
What is the Real Cost of Acquiring New Patients?
When it comes to marketing your dental practice, the sheer number of marketing at your disposal can seem overwhelming. The temptation to simply pick a few at random and see what works is understandable, but is it really the best investment for your dental practice?


















