The RevUp Blog
The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights — all in the name of helping you level-up your SEO and online marketing skills.
- All
- Interviews
- Marketing
- Operations
- SEO
Accountability System for Dental Staff
The success of your dental practice, and your success as a dentist, is at the mercy of your staff. If you’ve got a great team that delivers amazing customer service, you will be able to build a very successful and profitable dental practice.
Good Vs. Great Dental Practices
If you want to build a very successful dental practice, you need to start acting like a successful practice, before you become one. You need to start doing all of the little things at a much higher level of quality than other dentists are doing before you see the results.
The Importance of a Transition Statement
A transition statement is a powerful tool that will allow your staff to take control of the conversation, build trust with prospective patients, and ultimately secure them as new patients. But what exactly is a transition statement, and how do we use it? Keep reading to find out!
Dental patients don’t care about your equipment
Your dental patients don’t really care about all of the fancy equipment in your practice. The reason why a lot of dental websites don’t perform very well is that they show pictures and talk about things that do nothing but stroke the dentist’s ego, not things patients actually want to see or are interested in reading about.
The Importance of Collecting Google Reviews
Your Google Reviews tell the story of your practice and have the ability to showcase the honest experiences that your patients have had with your dental practice. New patients are more inclined to trust you if they feel like others do as well.
The Importance of Testimonial Videos
This is custom heading element Do you ever feel like all dental websites look exactly the same, and don’t actually do much to drive new patients? That’s because the majority of them are lacking one critical component– the element of personalization. But how do you personalize your website so that new patients are more inclined [...]
What dentists should know about employment laws – Interview with Christopher Achkar
This is custom heading element We interviewed Christopher Achkar from Achkar Law to discuss what dentists need to know regarding employment laws and contracts and what they can do to make sure they protect themselves and their practice.
Is Facebook advertising worth it for dentists?
Should you spend money promoting your dental practice on Facebook? NO! For the vast majority of dentists out there Facebook marketing or social media marketing in general is not going to generate anywhere close to the return-on-investment you could achieve with many other marketing activities.
Naming Your Dental Practice
For many dentists, choosing the right name for their practice often poses a real challenge. Should you simply use your own name? Should you include the name of the city or state in which the practice operates? Or is it better to name the practice after the street on which it’s located? What name will get the best results online? Fortunately, we have the answer!
Grow your Dental Practice with Data
There’s a lot that happens in a dental office day-to-day, and no matter how amazing your team is, no matter how amazing your office manager is, they cannot possibly catch every problem or be on-top of every little thing that goes on everyday. There is a lot that falls through the cracks unfortunately. This is where we come in to help and make sure the practice continues to operate at a very high level of customer service.
What Dentists Should Know About Buying a Practice with Timothy Brown, CEO of ROI Corporation
This is custom heading element We interviewed Timothy Brown, the CEO of ROI Corporation, one of the largest dental brokerages in Canada, and talked about what dentists should consider when looking to buy a dental practice.
Tips on Buying and Selling a Dental Practice – Interview with Timothy Brown CEO of ROI Corporation
This is custom heading element We interview Timothy Brown, CEO of ROI Corporation one of Canada's largest dental brokerages and get some down-to-earth advice on what dentists need to consider when buying or selling a practice.
Strategies for Buying / Selling a Practice – Interview with Bill Henderson from Tier Three Brokerage
We interview Bill Henderson, former president of Tier Three Brokerage (https://tierthree.ca/) before being acquired by Henry Schein in 2021, and discuss effective strategies for buying or selling a dental practice in Canada.
Becoming an All-Star Practice – Interview with Alex and Heather Nottingham
What does it take to build an All-Star dental practice? We interview Alex and Heather Nottingham from All-Star Dental Academy (https://www.allstardentalacademy.com/) on how dentists can create a practice that delivers exceptional customer service and new patient experience.
What you DON’T Learn in Dental CE Courses – Interview with Dr. Ameen Al-Obaidi
This is custom heading element Thousands of dentists attend courses each year to learn new clinical skills. However, these courses often don't prepare dentists for the real world. While the theoretical skills are taught quite well, there is often a lack of practical experience offered. For example in a lot of dental implant courses the [...]
Dental SEO Part 5 – Conversion Rate Optimization
If you want to turn more website visitors into patients, focus on talking less about yourself and your practice and more on just being helpful to people who are looking for specific dental procedures. Do an excellent job of answering their questions without any sales pitch.
Dental Practice SEO – Part 4 – Link Building – Getting Google to Trust Your Website
Link building is arguably the single most important thing you can do to increase your rankings on Google. It is the biggest factor that Google looks at in order to determine whether to show your practice to potential patients or show one of your competitors instead. It’s a difficult part of the SEO process and funny enough it’s something many SEO companies don’t really know how to do very well.
Dental Practice SEO – Part 3 – On-Page Optimization – Improving your website ranking on Google
If you want to rank better on Google, it has a lot less to do with little tricks and technical hacks than it has to do with just creating good, useful content that helps your potential patients understand how different dental services work and how they can help them.
Dental Practice SEO – Part 2 – Keyword Research – What are your potential patients looking for?
To be successful with your SEO it’s not about just ranking higher on Google for all kinds of random keywords, it’s about ranking high for very high value keywords that are being searched by quality patients who need a dentist and are serious about going to one.
Dental Practice SEO – Part 1 – How to attract more patients on Google
This is custom heading element Welcome to our Dental SEO series. In this series we’re going to demystify a lot of the confusion dentists have around SEO, show you why some dental websites rank better than others and what you can do to improve the ranking of your practice on Google in order to attract [...]
The 5 Best and FREE Ways to Attract New Dental Patients
These are the 5 best, and FREE, ways to drive more patients to your practice.
Making Your Practice Run Like Clockwork – Interview with John & Keli Tointigh
In order to drive more patients, dentists often seek external improvements to what are very often internal issues. While a new website, some SEO, or Google AdWords can help more people find the practice, often the reason a practice isn’t seeing more patients is a myriad of small operational issues in the practice day-to-day.
The Importance of FAQ Videos
One of the most challenging things that I have to explain to dentists is that you can’t just throw a bunch of money at marketing and expect results. There is a lot of ground work that needs to be done by both the doctor and the team first before we can really start driving patients to your practice.
Turn-Key Marketing Solutions
Running a dental practice is a heck of a lot harder than running most other businesses. So how does one throw marketing into the mix without worrying that this is just going to become another project that no one really has the time to take care of?
Building a $7,000,000 Dental Practice – Interview with Dr. Carlo Biasucci
In this latest interview, we talk to Dr. Carlo Biasucci about how he grew his $2.5 million dollar practice in Northern Ontario to $7 million dollars of production in only 3 years. It all started with an unfortunate scuba diving accident that almost cost him his life and left him unable to practice dentistry for many months.
We Drive New Patients, Not “Clicks”
If you’re investing money into marketing your practice, I’m pretty sure your goal isn’t just to build a pretty website or to get a bunch of “website clicks” or a bunch of “Facebook likes”. I’m pretty certain your goal is to drive more new patients.
We track your ROI – RevUp Dental
We track how many real patients you’re booking each month and where they came from. We don’t care about website clicks or Facebook Likes or other vanity metrics.
Top 50 Directories for Dental Practices
A higher number of backlinks tells Google that your dental practice is more popular than the competition. The more backlinks your website has the more Google trusts it and the more authority it has.
What is the best marketing for dentists?
When it comes to marketing your dental practice, you have many options to pick from. You can send out flyers, post on social media, perform search engine optimization, or run Google AdWords.
Before and After Photos Could be Costing You Dental Patients
Patients aren’t dentists. They don’t have the clinical skills to evaluate dental work by simply looking at before & after photos. People often make decisions based on emotion, especially when it comes to dentistry.
Top 3 SEO strategies to bring your dental practice more patients without advertising
You may be familiar by now that when people search for “dentist in my area” your site could show up at the top of the results – bringing you a lot more visitors, and more patients.
What is the Real Cost of Acquiring New Patients?
When it comes to marketing your dental practice, the sheer number of marketing at your disposal can seem overwhelming. The temptation to simply pick a few at random and see what works is understandable, but is it really the best investment for your dental practice?
Are your photos scaring away patients?
Are the before and after photos on your dental website actually attracting more patients? Is this really what patients look for when deciding on a dentist? Well we’ve run some A/B testing experiments and determined that these photos may be doing more to scare away your potential patients rather than attracting them.
Rank Your Dental Practice Higher on Google
One of the biggest challenges we see at RevUp Dental is that there are a lot of really great dental practices out there with great dentists, with amazing staff, and they deliver amazing dental care, but because their marketing isn’t up to par, they remain kind of like a “best kept secret” in their area.