2025 Social Media Strategies to Drive New Patients

Social media is not just about posting frequently, but about engaging content that resonates with patients. Featuring the friendly faces of the staff, highlighting patient care moments, and sharing the little joys and accomplishments within the office can make the dental practice more relatable and trustworthy, inviting people to become patients.
We’ll answer the common question that many dentists have: “What should I post on social media?” In this guide, you’ll find 21 ideas on what you can post to engage with your patients. For example, posts related to the holidays, celebrating achievements, sharing patient journeys, etc.
You’ll see real-life examples of good and bad posts for each of the suggested ideas. This way, you’ll know exactly what to post to get maximum engagement.