Running a dental practice is a heck of a lot harder than running most other businesses. That’s because the dentist has to be in the operatory every day looking after patients in order for the business to actually make money. Working in a dental office can be kind of… chaotic, it’s filled with constant interruptions and distractions. People are calling, patients are being checked in and out, and patient charts are always needing to be looked at.

So how does one throw marketing into the mix without worrying that this is just going to become another project that no one really has the time to take care of. And who the heck is going to figure out what type of marketing work actually needs to be done in order to bring in new patients?

We’ve spent the last several years working alongside dental practices across ALL of North America and what we learned very quickly is that dentists and their staff are very busy and they are looking for turn-key solutions.

Our goal is to come in and get involved in your dental practice so that we can take some of the pressures off of you and your team. Alongside doing the marketing work, we will find out what’s working and what’s not working in your practice so that we can provide the best ROI for you.

Well, first of all, we get involved. We help organize and train your team on the things we know will make a difference.

For example, we know that collecting more Google reviews helps you build trust with new patients and will help you rank higher on Google. So rather than just telling you… “ Go Get More Google reviews”, which you already know and it’s probably stressing you out (laugh).

We actually take the hands-on approach of working with your staff to make sure that happens. We will have them trained on our easy-to-use software but more importantly, we will teach them how to talk to each patient before they leave the practice and how to build rapport with patients so that reviews are being left before the patient even walks out the door.

We will then track how many review requests are being sent out, who is sending them, when they are sending them, and how often they are being sent out. We keep track of all the data so that there is always a system of accountability in place for when you need to step in as the business owner.

We also work with your team to collect testimonial videos because we know that testimonial videos help you stand out from your competitors and help to build trust with new patients, especially those higher-paying patients that are looking for cosmetic dentistry.

How have we managed to collect hundreds of these testimonial videos from clients all across North America? We train your staff to understand why these videos are so important, how they play a crucial role in bringing new patients into the practice, and show them how quickly and easily a video for the website can be shot.

Our account managers work alongside your team as another team member to ensure that all the elements of your marketing campaign are being tackled.

And finally, we listen to each and every call that comes through to your practice. Why do we do this? Well unlike other marketing companies,  we actually want to be able to hold ourselves accountable, we want to be able to prove that the money you are spending on a marketing campaign is actually working to generate new patient calls to the office.  We also do this because we want to track how many of those new patient inquiries actually turn into real appointments/ “butts in the chair”.

We work with your staff on customer service training because we know how important that initial call to the practice can be. We will help them with tough situations like how to talk to a patient who calls in and says “what this going to cost me”. We will keep the office manager and the dentist in the loop about customer complaints, customer service issues, patients leaving the practice, and all the millions of little things that often get missed or slip through the cracks in a busy dental office.

Our service is more than just a website, some SEO, and some ad campaigns. We get our hands dirty by diving into the practice and becoming an external team member so that you and your team can be aware of what’s working, what’s not working, and we can work together to fix any holes in the bucket.

Of course, this does not mean that this is a 100% hands-off project for the dentist, we meet with all of our dentists once a month to provide an overview of how the marketing campaign is performing and discuss any internal bottlenecks that the practice may be facing. It’s also super important to us that we work with dentists who are comfortable stepping in where needed and who aren’t afraid to wear the business owner hat. It’s all about teamwork!