If you’re investing money into marketing your practice, I’m pretty sure your goal isn’t just to build a pretty website or to get a bunch of “website clicks” or a bunch of “Facebook likes”. I’m pretty certain your goal is to drive more new patients. You want to see more appointments in the schedule and ultimately get more butts in the chair.

Unfortunately, this is NOT what the vast majority of dentists get when they work with a marketing company. What they do get is reports talking about clicks, and sessions, bounce rate, keyword stats, and all kinds of mambo jumbo metrics. It’s like getting a report from your financial advisor each month about how much Monopoly money they made you.

You can’t pay your staff with “website clicks” nor can you use “Facebook likes” to pay the substantial expenses you have each month to operate a dental practice. If you invest $1 into marketing, you need that to generate 3, 5, 10 dollars of production, you need it to generate a tangible and measurable return on investment.

I want to give you a behind the scenes look of how we help dental practices across the country improve their production, revenue, and patient flow… not just their website clicks or other vanity metrics.

Our goal each month is ultimately to drive more new patients to your practice. What we look at is:

#1 – How much money are you spending on marketing each month? This includes everything that goes towards marketing, our subscription, your AdWords or Facebook ad spend, flyers, anything and everything you’re putting in each month to try and attract more patients.

#2 – We look at how many new potential patients reach out to the practice each month. And what I’m talking about here is legitimate new patient leads, not just total calls to the practice or total emails or anything like that. A lot of our clients used to get reports from their old marketing company showing that they got 200 new patient leads for example.

However, when we went through those reports carefully we found this was really just the total amount of calls to the office. A lot of these calls were existing patients, telemarketers calling in to sell them something, the receptionist’s husband calling to tell her he’s waiting outside in the parking lot to pick her up, and all kinds of calls that had nothing to do with new patients. When the dentist brought this up to their old marketing company they were told that it was their responsibility to listen to all the calls and verify this information

*So wait a minute… let me get this straight… I’m paying you guys thousands of dollars to do my marketing, but if I want to figure out what tangible results your work has generated for me, if any at all, then it’s my responsibility as a dentist to figure that out ?

Yeah… that’s exactly how it works with the vast majority of marketing companies out there, and if you find that absurd, so do we!

When we report on new patient leads, we actually go through every appointment request and phone call and filter it down to only legitimate new patient opportunities, people who called you up and said something like “hey, I’m new to the area, I found you guys online, are you accepting new patients?” 

#3 – We look at how many of those new potential patients ACTUALLY booked the appointment and showed up. We track who they were, what they were calling about, which one of your team members spoke with them, did we book the appointment, and if not, what went wrong and what can we do better next time?

At the end of the month we don’t send you a Monopoly money report on clicks, and bounce rate, and Facebook Likes, or any of that nonsense.. We send you a report showing how much money you spent, how many new patients you got, and what your return-on-investment was.

If you see value in our approach and are sick and tired of questioning what you’re getting for your marketing investment, then give us a call today, or request a demo with our team.