The Importance of FAQ Videos
One of the main questions that dentists ask me is, how do I get higher quality patients through my door? How do I get those big cosmetic cases? This is where I typically have to explain that there is no magic pill solution and that attracting these types of patients takes a lot of great teamwork alongside a really strong marketing campaign.
One of the most challenging things that I have to explain to dentists is that you can’t just throw a bunch of money at marketing and expect results. There is a lot of ground work that needs to be done by both the doctor and the team first before we can really start driving patients to your practice.
You can't just throw a bunch of money at marketing and expect results
The most challenging part of attracting cosmetic patients, those big ticket patients, is that when a person is looking to have major work done they are going to shop around. They aren’t looking to book just a simple check up and cleaning, they are looking to spend a significant chunk of money to change something about themselves.
They are going to shop around to see who they feel will do the best job, who they feel they like and trust the most, and of course they are going to shop around and compare price points. So, what does this mean? Well it all comes down to whoever is visible to them and whoever impresses them the most.
How do you increase the chance of securing large cosmetic cases? One way that has been exceptionally effective for our clients here at Revup Dental is by getting our dentists on camera casually answering the most sought out frequently asked questions that are being typed into Google.
Check this out:
How does this help someone to pick up the phone and book a consultation with the dentist? Think about it, people who are considering larger cosmetic cases have tons of questions. If a targeted marketing campaign leads them to your website where you have a ton of great content on lets say Dental Implants, plus the actual dentist on camera answering your questions it’s going to work to build a relationship of trust between patient and practice.
I’ve said this before and I will say it again, people buy from people they like and people they trust. If someone is doing their research about something like dental implants and they keep stumbling upon boring dental website after boring dental website with those weird technical videos about how an implant is placed that were clearly designed for dentists and actually deter patients from websites and then they finally land on your website where there is a ton of great content, there are patient testimonial videos, and then there is an actual video of you answering the questions they likely have.
That’s going to push someone to pick up the phone and call the practice. It hands down sets you apart from your competition.
At RevUp Dental, we really understand that marketing is a team sport, it takes a lot more than a new website, some AdWords campaigns, and SEO work to get you to the top, especially if you want those larger cosmetic cases.
That’s why we guide dentists and dental staff on how to produce great content that can be used on your website and even across your social media platforms to brand you as the number one choice in the area. If you want to learn how to quickly and easily shoot frequently asked questions videos, feel free to reach out to us here.