Are you thinking about updating up your dental website? Whether you’re launching a new dental practice or refreshing an old one, having a standout online presence is essential. Your website is like the digital front door for your patients. However, creating an impressive dental website isn’t always straightforward. There’s often a disconnect between what dentists think patients want and what patients actually look for.

Too many dental websites feel generic, with the same old stock photos and service lists. But it doesn’t have to be that way. Let’s explore how to improve your website to attract more new patients.

One of the best ways to connect with potential patients is through patient testimonial videos. It’s powerful to hear directly from those you’ve helped. Their stories serve as genuine proof of your skill and care. Imagine your website featuring a “wall of love” filled with video testimonials. This visual evidence of happy, smiling patients immediately builds trust with new visitors. It’s about more than just showcasing your expertise; it’s about creating a personal connection.

Check out some examples from our clients: Parkside Dental Care / Royal Crest Dentistry / Tomken Dental 

Educational videos on your website can make a big difference. Simply listing services isn’t enough to draw in the right crowd. People want valuable information that helps them make informed decisions, especially for significant investments like cosmetic dentistry. Offer detailed, friendly explanations about your services through videos. This approach not only supports potential patients in their decision-making process but also improves your website’s visibility on search engines.

Here are a few videos made by our clients. These videos serve as practical examples of how to create engaging educational content for your patients.​

Including a section for frequently asked questions (FAQs) can significantly boost your website’s value. Google loves directing users to sites that offer helpful, quality content. By answering common questions your potential patients might have, your website can become a preferred source of dental information. This not only helps your visitors but also drives more traffic to your site, potentially leading to new patients.

Dr. Robin Lobato

Adding a “Meet the Team” section to your website can make a huge impact. Dentistry is personal, and patients want to know who will be taking care of their dental health. Professional yet personal team photos allow potential patients to see who you and your staff are, building trust and making them more comfortable with the idea of choosing your practice.

In today’s digital age, convenience is king. An online appointment booking system can make your practice more accessible to a broader audience. Not everyone likes making phone calls, and some may face language barriers or social anxiety. An online system makes it easy for them to reach out to you, improving their overall experience and potentially reducing no-shows. Explore the ease of booking an appointment on our client’s website.

Incorporating these five key features—patient testimonial videos, educational videos, an FAQ section, team photos, and an online booking system—into your dental website can significantly enhance your online presence. Each element has its unique benefits, from providing valuable information to building trust and making the online experience smoother for patients. Together, they can help establish your practice as a credible, go-to source, improving your rankings on Google and attracting more patients. Remember, a great dental website is more than just a digital presence; it’s an extension of your practice that can engage and reassure potential patients even before they walk through your door.