Do you ever feel like all dental websites look exactly the same? And don’t actually do much to drive new patients to pick up the phone and call the practice? Well, to be honest, it’s because they do and the majority of them are all lacking one critical component….the element of personalization.

So how do you personalize your website so that new patients are more inclined to pick up the phone and call your practice … rather than just tossing you into the pile of …. “This is just another dentist who does the same thing as every other dentist” and who will just end up calling your receptionist and asking only about your price points.

How do you personalize your website and get more potential patients to pick up the phone and call you? Two words.. TESTIMONIAL VIDEOS! A testimonial video is a quick 1-2 minute video of a happy patient who has just had a great experience at your dental practice.

Check this out:

Awesome right? Is every patient going to be this much of a superstar on camera? No, but the goal is to fill your website up with real people who have had real experiences at your practice.

When you have a page on your website that is filled with a ton of friendly faces who have awesome things to say about your dental practice… that is going to resonate emotionally with new patients who are wondering if they should pick up the phone and call you.

A page full of Testimonial Videos will make your website stand out. Imagine you are looking for someone to do your ortho treatment and you stumble across this…

That is the type of content that is going to inspire potential patients to pick up the phone and call you.  At the end of the day, people buy from people they trust so it’s critical to be reinforcing messages of trust from real consumers all throughout your website.

The reality of living in the time of social media and digital marketing is that video converts better than text. People spend their day scrolling through social media and rather than reading in-depth articles they are quickly consuming bits of important information through photography and video content. According to a commonly cited report viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Video tends to resonate better with people than text because it allows them to create that emotional connection. It’s like storytelling, our brains are particularly attuned to stories—and that’s exactly what testimonials provide.

A great testimonial video might tell the story of how a patient overcame dental anxiety while visiting your dental practice

In another one of our videos we talk about the importance of collecting Google Reviews because a series of positive reviews can genuinely make or break whether a patient decides to pick up the phone and call your practice. Well it’s the same thing with testimonial videos but testimonial videos can be even more impactful because you are seeing a real person, in real time and hearing their journey while looking at the expression on their face.

Think about it, if a patient sees a wall of testimonial videos of happy and smiling patients, even though they aren’t going to sit there and watch each and every one of those testimonial videos. That page full of happy and smiling patients is going to resonate. It says, wow this practice actually has a ton of real patients who like and trust them enough to actually get on camera for them.