The Importance of Testimonial Videos
Do you ever feel like all dental websites look exactly the same, and don’t actually do much to drive new patients? That’s because the majority of them are lacking one critical component– the element of personalization.
But how do you personalize your website so that new patients are more inclined to pick up the phone and call your practice, rather than dismissing you as “just another dentist”? Two words… TESTIMONIAL VIDEOS!
What is a Testimonial Video?
A testimonial video is a quick 1-2 minute video of a happy patient who has just had a great experience at your dental practice. The following video is a great example:
Awesome right? Is every patient going to be this much of a superstar on camera? No, but the goal is to fill your website up with real people who have had real experiences at your practice.
So why is this so important?
#1 Videos are Visually Stimulating and Trigger Emotional Responses
When you have a page on your website that is filled with a ton of friendly faces who have awesome things to say about your dental practice– that is going to resonate emotionally with new patients who are wondering if they should pick up the phone and call you.
A page full of testimonial videos will make your website stand out. Imagine yourself looking for someone to do your ortho treatment and you stumble across the following video:
That is the type of content that is going to inspire potential patients to pick up the phone and call your office.
At the end of the day, people buy from people they trust. It’s critical to reinforce messages of trust from real consumers throughout your website.
#2 Video Content Converts Better Than Text
The reality of living in the time of social media and digital marketing is that video converts better than text. People spend their day scrolling through social media and, rather than reading in-depth articles, they are quickly consuming bits of important information through video content.
According to a commonly cited report, people retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Video tends to resonate better with people than text because it allows them to create an emotional connection. It’s like storytelling– our brains are particularly attuned to stories, and that’s exactly what testimonials provide. A great testimonial video might tell the story of how a patient overcame dental anxiety while visiting your dental practice, like the following video:
#3 People Trust Patient Reviews
In another article, we talk about the importance of collecting Google Reviews, because a series of positive reviews can make or break whether a patient decides to pick up the phone and call your practice. Testimonial videos can be even more impactful because you are seeing a real person and hearing about their journey while looking at the expression on their face.
Think about it– if a patient sees a wall of testimonial videos of happy and smiling patients, while they aren’t going to watch every video, that page is going to resonate with them. It says, “Wow, this practice has a ton of real patients who like and trust them enough to get on camera for them.”
If you want to learn more about how to quickly and easily shoot a testimonial video– or you want to teach your staff how to shoot testimonial videos –reach out to us at revupdental.com to learn more.
So, now that we know why it’s so important to shoot testimonial videos, let’s take a look at how quickly and easily it can be done.
Step 1: Finding Patients
Find a happy patient who has had a positive experience at your practice and ask them if they would be willing to shoot a quick testimonial video.
If that patient says they don’t want to do it, don’t force them. Many people will say no but some people will also say yes. This step is about asking as many happy patients as possible.
Step 2: Act Natural
Have the patients act naturally on camera. Don’t worry about a script, just have a conversation with them.
You don’t want to script the patient. The goal of these testimonial videos is to come across as real and natural as possible. If they look too fancy, too scripted, or too edited, they will come off as staged and won’t resonate as well with potential patients. People relate best to real people sharing real stories.
Step 3: Point and Shoot
For filming, all you need to do is find a space with good lighting. We like to go outdoors or near a nice window, and simply hit record on our cell phones. These days, all you need is an iPhone or Android to shoot a great video. Just make sure you clean your camera lens down with a tissue before shooting for the clearest image possible.
Step 4: We Take Care of the Rest
Once you’ve filmed your testimonial, simply send it over to RevUp Dental to be edited and put up on your website. If you’re not a client of ours, you can also find a good video editor with services like Fiverr or other similar freelance websites.
We edit out any awkward parts and brighten it up with your logo. The goal of these testimonial videos is to keep them down to earth while also making sure that they are branded and flow well. Once that’s achieved we will pop them up on your site and you can share them on social media.