The final element that ties everything together in dental SEO—and truly helps grow your practice—is conversion rate optimization. This is the stage where you ensure that the website visitors attracted through SEO efforts are effectively turned into new patients.

The purpose of investing in dental SEO or any form of marketing is ultimately to bring more patients into your practice. Attracting new patients is the goal, and simply generating a high volume of website clicks won’t achieve that on its own. Ranking #1 on Google is valuable only if it leads to more appointments and new patients in your schedule. This is where conversion rate optimization comes in—it focuses on transforming website visitors and leads into actual, tangible new patient opportunities.

If you’re investing in marketing each month and receive a report from your marketing company that only highlights website clicks or Facebook likes, it’s akin to investing with a financial advisor who sends you monthly reports on the amount of Monopoly money they’ve earned for you.

Website clicks cannot pay your staff, and Facebook likes won’t cover the cost of dental supplies or your practice lease. These metrics aren’t a form of currency. Every dollar invested in SEO or marketing needs to yield a measurable and tangible return on investment; otherwise, it’s like pouring money down the drain.

To generate a solid return on investment (ROI) from your marketing efforts, it’s crucial that the traffic driven to your website translates into potential patients picking up the phone and booking appointments. Keep in mind that many of these potential patients will likely explore a few different dental practices in your area, so your website needs to leave a lasting positive impression. Even if they visit several other sites, you want them to feel like you are the best choice. So, how can you achieve this?

The first thing to understand is that there is a significant difference between what dentists think will impress patients and what actually does. Many dentists struggle to achieve great marketing results because their websites are designed to appeal to their own preferences rather than the needs and expectations of their potential patients.

Here’s what often happens: when a dentist hires a web design company to build a new website, the company focuses on pleasing the dentist—since the dentist is footing the bill. They’ll adjust colors, images, and other design elements based on what the dentist likes and finds visually appealing.

The issue with this approach is that what dentists find attractive doesn’t necessarily resonate with patients. Take, for example, before-and-after photos. Many dentists include these on their websites, thinking they’ll impress visitors. However, we’ve run multiple experiments that show these photos can actually lower your conversion rate.

Another common misstep is focusing too much on talking about yourself on the website. Many dentists emphasize their education, degrees, and qualifications, or the extensive continuing education (CE) courses they’ve completed, believing this will win patients over. In reality, this approach tends to confuse, bore, or even alienate potential patients, making them feel like you’re trying too hard to impress.

Similarly, many dental websites make a big deal about their equipment—highlighting CBCT scanners, CEREC machines, lasers, or intraoral scanners. But, to be honest, most patients don’t care about the specific technology you use. If your goal is to create a website that makes potential patients call your practice, it needs to be focused on their needs and experiences, with minimal emphasis on you or your practice’s technical details.

When someone is looking for a dentist, perhaps researching Invisalign or dental implants, they are often in the early stages of gathering information. They aren’t necessarily ready to make a decision yet; instead, they are trying to educate themselves about their options. This means that your website’s role is to provide comprehensive information about how various procedures work, what choices are available, and the pros and cons of each. Essentially, you want to give them the information they’re seeking without, and this is crucial, trying to persuade them to choose you.

It’s not effective to promote yourself directly; that’s a job best left to others through Google Reviews, patient testimonial videos, or conversations with your staff. When someone visits your website, they should walk away thinking, “Wow, this is a really informative and helpful website… and it doesn’t feel like they’re pushing me to choose them like other dentists do.”

If you can achieve this, it helps build trust and rapport. Your approach to website design and content should focus on being a genuinely helpful resource for potential patients even if they end up choosing another practice down the street.

When people sense that you aren’t trying to sell them anything but are genuinely offering unbiased, helpful information, essentially saying, “Here’s all the info you need, you make the decision that’s right for you, no pressure”, they will naturally start to trust you more. As that trust builds, they will eventually be curious to know, “So, what do you recommend?” At that point, they’ll be far more open to hearing what you have to say.

One of the best things you can do for potential patients is to be upfront about the costs of different procedures and what factors influence those prices. Many practices try to sidestep this question, both on their website and when patients call. Instead of avoiding this topic, embrace it and develop a clear strategy for discussing pricing with patients—both online and over the phone.

People often seek out information on pricing because they need to plan their budget, not necessarily because they’re just hunting for the cheapest option. It doesn’t mean they aren’t serious about investing in Invisalign or implants. They simply want to understand what they can expect to pay and why different providers might have varying prices. This presents a great opportunity for you to differentiate yourself by being transparent and open, which is a refreshing contrast to how most practices handle the topic.

Another effective approach is addressing the most common questions that patients have about each dental service. In our part 3 video, we covered on-page optimization and shared tips for finding out what questions people frequently search for when it comes to dentistry. If you missed that video, you can find it linked below. Focus on helping potential patients understand their options and the solutions available to them, without using this space to promote yourself or your practice.

A great way to achieve this is through frequently asked questions (FAQ) videos. These videos allow potential patients to virtually meet you, creating a sense of connection as if they were sitting in your chair, getting their questions answered directly.

Finally, if you really want to distinguish yourself from the other 5 or 10 dental practices that patients might consider, focus on Google reviews and testimonial videos.

Every dental website claims to treat patients like family and boasts about how skilled and experienced the dentist is. But what truly convinces patients that these claims are real? Seeing 300 Google reviews for your practice compared to a competitor’s 50, or a collection of patient testimonial videos from people who were so pleased with their experience that they were willing to share it on camera. That’s what builds credibility and makes potential patients believe that your practice is the right choice.

Driving traffic to your website is just the beginning. The real challenge—and opportunity—is turning those visitors into patients. By focusing on what truly matters to them and creating a helpful, informative website, you can build trust and get more patients in your chair. Stop losing potential patients to confusing websites and missed opportunities. Let’s make your website work for you and turn those clicks into bookings. Ready to see the results?

Today, we’re diving into link building, a crucial aspect of SEO that has the most significant impact on how well your practice ranks on Google. However, it’s also one of the most challenging parts of SEO to master. Our goal is to break it down as simply as possible and provide you with practical, actionable tips that you and your team can use to secure more links for your website. By following these steps, you can significantly boost your online visibility and attract more patients to your practice.

Link building is arguably the single most important thing you can do to increase your rankings on Google. It is the biggest factor that Google looks at in order to determine whether to show your practice to potential patients or show one of your competitors instead. It’s a difficult part of the SEO process and funny enough it’s something many SEO companies don’t really know how to do very well.

A lot of people can do keyword research, a lot of people can optimize your website or write some content, but to really boost the visibility of your website you need to know how to do link building.

Link building is the process of acquiring backlinks to your website—essentially, getting other websites, particularly high-quality, authoritative ones, to link back to yours. For example, if my website links to yours, that’s considered a backlink. Similarly, if a local news outlet writes an article about your practice and includes a link to your website, that too is a backlink.

So, why is this important? Why does it matter? To understand this, let’s take a closer look at how Google works and why it’s so effective at helping people find what they’re searching for.

In the early days of the internet, many search engines existed—Meta Crawler, Ask Jeeves, Alta Vista, to name a few. But over time, most of them faded away, leaving Google as the dominant search engine. Why did this happen? The answer lies in Google’s ability to deliver more relevant and accurate search results. And a big part of that success comes from how it evaluates backlinks.

When Larry Page and Sergey Brin, the founders of Google, were studying at Stanford, they had a simple yet revolutionary idea. They noticed that in academic research, the value of a paper often correlated with how many times it was cited by other papers. For example, if you were researching a topic in physics and found two papers, one cited 100 times and the other 1,000 times, the paper with 1,000 citations would likely be considered more valuable and worth your attention.

They applied this same logic to the web. The more other websites that link to a particular website, the more useful and authoritative that website is likely to be. So, if you run a dental practice and have a website, and I run a dental practice with my own website, and if your site has 10 other sites linking to it while mine has 100 links, Google might initially view my site as more authoritative because more sites are referencing it.

However, it’s not just about the quantity of links—it’s also about the quality. Google looks at the trustworthiness and authority of the websites that are linking to you. Using the previous example, let’s say your website has 10 backlinks from well-respected, authoritative sites in the dental field, while my 100 backlinks come from low-quality, spammy sites. In this case, your 10 high-quality links would carry more weight in Google’s eyes than my 100 lower-quality links.

So, if you want to improve your rankings on Google, the most effective strategy is to earn high-quality backlinks. Focus on building relationships with reputable sites, and aim for links that come from sources Google trusts. This can help your website stand out and rank higher in search results, ultimately bringing more potential patients to your practice.

Let’s dive into some practical advice that you and your team can use to boost your practice’s rankings on Google. We’ll start with the easiest wins—those “low-hanging fruit” links.

1. Directory Listings: Easy and Quick Backlinks

Creating profile pages on platforms like Facebook, Yelp, LinkedIn, YellowPages, Yahoo, and the Better Business Bureau can provide you with foundational backlinks. These links include a direct link to your website from your profile. While these links don’t carry a huge amount of authority—because anyone can create a listing on these sites—Google still sees them as valuable. If your competitors haven’t taken the time to create these profiles, adding your practice to multiple directories could give you an edge, potentially pushing you up to the first page of Google.

2. Niche Directory Listings and Citations

The next step is to secure links from niche directories specific to dentistry. These include websites like RateMDs, ADA.org, or the American Dental Association’s directory. If you’re an Invisalign provider, you should fill out your profile on the Invisalign website, ensuring your practice appears in their directory with a link to your website. Links from these industry-specific sites carry more weight because they are directly related to the dental field, making them more influential in improving your search rankings than general listings like Yelp.

3. Professional Affiliations and Sponsorships

Another effective approach is to leverage professional affiliations and community sponsorships. For example, if your practice sponsors the local little league baseball team, make sure your practice is listed on their sponsor’s page with a link back to your site. This type of backlink is especially valuable because it comes from a local organization, which Google views as a sign of your practice’s relevance in the community. Similarly, if you’re a member of the local Chamber of Commerce, make sure your practice is listed on their website with a link. This is another great way to gain a high-quality backlink.

4. Blog Posts and Articles from Credible Websites

Links from credible blog posts or news articles can significantly enhance your website’s authority. If a local newspaper writes an article about your practice, ensure they include a link to your site. Or, if there’s a local blogger focused on topics like parenting, consider collaborating on a post about dental care for young children, with a link to your practice included.

Here’s a real-world example: one of our clients in Ontario, Canada, is passionate about orthodontics and functional appliances. We partnered with a local blog, Modern Mississauga, to publish an article educating parents about alternatives to traditional braces for treating crowding in children’s teeth. This article includes a link back to their practice’s website. This type of backlink is highly valuable in Google’s eyes because it’s a well-written, informative piece hosted on a trusted local website.

5. Local Awards: High-Impact Backlinks

Local awards can provide some of the most powerful backlinks. For example, winning a local reader’s choice award can greatly boost your rankings because Google recognizes that this is a legitimate accolade that’s not easy to achieve. Similarly, earning a spot as one of the “Top 3 Best Cosmetic Dentists in Hamilton” can be a game changer for your SEO. Google sees these awards as endorsements from credible, trustworthy sites, making backlinks from these sources particularly valuable.

However, it’s important to note that these links must come from genuine sources. You can’t fabricate 100 fake award sites and expect to improve your rankings—Google is too smart for that.

6. High-Quality Backlinks: The Key to Ranking at the Top

The highest quality backlinks, those that can propel your practice to the first page of Google, are challenging to obtain. They require research, building relationships with local organizations, and doing excellent work that garners real local recognition. Being active in your community, participating in events, sponsoring local kids’ teams, or supporting charitable initiatives are great ways to earn these links. In many ways, good SEO practices align closely with good PR. It’s about being a valuable and visible part of your community.

By focusing on these different types of backlinks—from easy directory listings to more challenging community partnerships—you can build a robust backlink profile that signals to Google that your website is authoritative and relevant. This, in turn, will help improve your practice’s online visibility, making it easier for potential patients to find you.

It really depends on who your competition is. If you’re in a small town where no one is doing much with their online presence, simply creating some basic directory listings like Yelp, Google My Business, and YellowPages might be all it takes. You add some quality photos, make sure there’s a detailed description of your practice, ensure your hours of operation are accurate, and include a link to your website. That alone could be enough to make you stand out.

However, in larger and more competitive cities where many dentists are also investing in SEO, basic directory listings won’t cut it. Since everyone else is doing the same thing, you need to get more creative. You’ll need to find ways to get local organizations and websites to mention your practice and link back to your website. This requires higher-quality backlinks, which can make a big difference in how well you rank. This is also why truly effective SEO companies tend to be more expensive. Building directory listings is straightforward; it’s mostly just data entry. Anyone can create a profile on Yelp or set up a Google My Business page, and that’s often what you get from SEO companies that charge a few hundred dollars a month.

But this approach is rarely enough in competitive cities, where many other dentists are doing the same thing. As a result, you don’t end up standing out in Google’s eyes. It’s like, “Oh, you have a Yelp directory listing? Great—so does every other dentist.” “You made a Facebook page, a Google My Business page, and an Instagram account? Nice—but so did every other dentist in this city.”

To truly differentiate yourself and boost your rankings, you need to go beyond the basics and focus on earning high-quality, unique backlinks that set you apart from the competition. This is where the time, effort, and strategy of a skilled SEO team come into play, making a real impact on your visibility.

Link building is one of the most important and challenging parts of SEO, but it doesn’t have to be complicated. By earning high-quality backlinks from trusted sources, you can dramatically improve your practice’s visibility. Don’t let your website get lost in the crowd. Take control of your online presence and start attracting more patients today. Ready to see the impact?

We’re going to dive into on-page optimization—how to adjust your website’s content to rank higher for the keywords your potential patients are searching for. If you haven’t seen our previous video on Keyword Research, start there. For those who have, you’ve done your research and chosen some great keywords. Now, let’s discuss how to make your dental website perform better for those keywords.

On-page optimization is likely the part of the SEO process that most dentists are familiar with—things like adjusting title tags, optimizing meta descriptions, and adding the right keywords to the page. However, this aspect of SEO is also surrounded by a lot of misconceptions. We often see dentists and even the marketing companies they’ve hired, using on-page dental SEO strategies that stopped being effective years ago. So, let’s begin by addressing some of these misconceptions to help you avoid wasting time and money on outdated tactics that won’t improve your rankings.

Many dentists believe that “Google likes content,” so they focus on writing a lot of content, like blog posts, thinking this will help them rank better. While it’s true that Google values content, it’s looking for well-written, informative, and genuinely useful content. If you’re simply churning out content for the sake of having more pages—like many dentists do—with blog posts that cover a lot of topics superficially, it won’t improve your rankings. In fact, it might not help at all.

Another common misconception is that ranking better is all about “putting the right keywords on the page.” While keywords are important, it’s not the whole story. Google’s algorithms are advanced enough to understand that your website is a dental practice and that your Invisalign page is discussing Invisalign, even if you don’t mention the keyword 50 times. Overstuffing your content with keywords can actually hurt your rankings, making your page appear unnatural and less user-friendly to both Google and potential patients. Instead, focusing on providing high-quality, relevant information is what will truly set you apart.

On-page SEO used to be about tricks and technical hacks that could fool the search algorithm into thinking your page was more relevant than a competitor’s. But today, achieving better rankings is less about tweaking technical details and more about creating high-quality, engaging content. Let’s explore how you can do this effectively:

For example, if you want to attract more Invisalign patients, you need a high-quality, value-driven landing page dedicated to Invisalign. The key is to create a page that answers the questions people are typing into Google when they’re researching Invisalign. There’s a fantastic tool for this called Answer the Public.

Simply visit www.answerthepublic.com, type in a dental service like “Invisalign”, and the tool will display a list of common questions people are searching for related to that topic. Let’s walk through some examples and think about the kind of content that would best address these questions.

Example Question: Why is Invisalign better than braces?
This is a great topic to cover on your website. You could write a detailed paragraph explaining the differences between Invisalign and traditional braces, include a pros and cons list, or create a video that visually compares the two options. This kind of content provides clarity and value to your readers.

Example Question: What does Invisalign look like on teeth?
For this question, you could take photos of a patient with and without Invisalign trays to show how discreet the aligners are. A visual demonstration can reassure potential patients about the appearance of Invisalign.

Here are a few more valuable questions people are asking:

• Can Invisalign fix overbite?
• Can Invisalign fix underbite?
• Does Invisalign give you a lisp?
• What insurance covers Invisalign?

These are all great questions—real, practical concerns that potential patients have. This is exactly the type of content you want to include on your website to provide value to potential patients and earn Google’s favor. You can answer these questions through various formats such as written content, photos, videos featuring you as the dentist, patient testimonial videos, frequently asked questions (FAQ) sections, or even interactive dropdown menus.

Using Answer the Public, you can discover many valuable content ideas that will make your website more helpful and engaging. Remember, ranking high on Google isn’t about technical tricks or keyword stuffing; it’s about building pages and a website that genuinely provide useful information for people searching for dental services. By focusing on what your potential patients want to know, you’ll create content that both engages them and signals to Google that your site deserves a higher spot in search results.

A common mistake many dentists make when they want to promote services like Invisalign or dental implants is creating a simple webpage that says, “We do Invisalign, call us!” This approach doesn’t work anymore.

Think about how things used to be in the 70s, 80s, and 90s—back when, if you needed a service, you’d pull out the YellowPages, flip to the relevant section, whether it was a plumber, dentist, or mechanic, and see a bunch of small ads. One might say, “Looking for an oil change? Give us a call!” and you’d pick up the phone and call that business to learn more.

Today, that’s not how people make decisions. Now, people want to do their own research before ever reaching out. They aim to understand 80-90% of what they need to know about a product or service before making a call. Your website needs to provide potential patients with the information they need to feel confident about their decision. When they eventually call, it’s because they’re ready to confirm that what they’ve learned matches up with what you offer, and to finalize their decision about choosing your practice.

If you want to rank better on Google for keywords like Invisalign, dental implants, or any other dental procedure, focus on understanding the questions and concerns people have about those services. Then, create content that answers those questions thoroughly. Make sure your website is clean, well-organized, and easy to navigate, so visitors can find the information they need quickly. This approach not only helps with search rankings but also ensures that potential patients see you as a trustworthy and knowledgeable provider.

A common mistake we see many dentists make is taking great questions and turning each one into a separate blog post. This approach is often taught by marketing companies, and while it was effective about a decade ago, it’s not the best strategy today and is mostly unnecessary.

For example, let’s say you want to rank for a popular search term like “What does Invisalign cost?” There are likely hundreds or even thousands of people in your area searching for this each month. Many dentists who have some digital marketing knowledge might think the best way to rank for this is to write a blog post with a title like “What does Invisalign cost in Toronto?” and address the question in that post.

While this strategy worked well ten years ago, today it’s likely to harm your website’s performance. You could end up with hundreds of low-quality blog posts that each cover a different topic or question but lack depth. This makes your website cluttered and dilutes its authority. Instead, it’s much better to consolidate this information into a few comprehensive, high-quality pages.

Google’s algorithm has become smart enough to identify when a question is answered within a specific section of a page. It can even direct users to that exact spot on the page. You don’t need 100 different pages to address 100 different questions; you can place all those answers on one well-organized landing page.

For example, if someone searches for “What does Invisalign cost in Thunder Bay?” Google might show a snippet from one of our landing pages that directly answers this question. This page ranks as the #1 organic search result, appearing right below the ads.

A well-crafted landing page that answers common questions about a particular dental service, like Invisalign, will always perform better than a website cluttered with dozens of separate blog posts on minor variations of the same topic.

Now, writing a dedicated blog post or article can still make sense if a topic genuinely requires 500-1,000 words or more to cover thoroughly. However, many dentists end up with websites full of blog posts addressing questions that could have been answered in just a few sentences. Avoid this outdated approach. Focus on creating in-depth, helpful pages that provide real value to potential patients. It’s a smarter strategy that aligns with how Google’s algorithm works today.

Don’t just stuff your website with keywords—make it truly helpful for your patients. By answering the real questions your potential patients are searching for, you can turn your website into a valuable resource that Google loves.

Use simple tools like Answer the Public to find out what people want to know and create content that guides them. It’s not about tricks or technical hacks—it’s about being genuinely helpful. Ready to see your website work harder for you?

In this article we’re going to talk about the first and arguably the most important topic when it comes to SEO which is Keyword Research or figuring out what dental services people in your area are ACTUALLY looking for, what they want to buy, and where you should focus your efforts in order to drive the most and highest quality patients to your practice.

Many dentists struggle to see results with SEO because they jump in without a clear strategy for targeting specific keywords. Often, dentists come to us saying, “I want to be #1 on Google,” and our response is “Okay, great, but for which keywords?” The answers tend to be either “Uh… I’m not sure” or “All of them. I want to rank #1 for everything.”

The reality is, that’s just not feasible. There are thousands of different keywords people use when searching for dental services on Google. It’s impossible to create a website that ranks well for all of them. If someone claims otherwise, they’re likely not being honest with you.

Success with SEO, like most things in business and life, starts off with creating a good plan and laser-focusing your efforts on what will drive the best results. This is done through good keyword research, and it’s the difference between attracting a lot more new patients to your practice or just lighting your marketing money on fire.

There’s a really powerful tool to help you figure this out, it’s called Google Keyword Planner and it’s completely free. All you have to do is go to ads.google.com, and sign up for a free account, you don’t need to spend any money or run any ads, you can just use the Google Keyword Planner tool without paying a dime.

The Google Keyword Planner helps you discover what keywords people in your area are searching for when it comes to dental services and how competitive those keywords are.

As a dentist there are many types of services you offer, everything from checkups & cleanings, to root canals therapy, to teeth whitening, to dental implants, and much more. If you try to go after everything, unless you are in some small one-horse-town in the middle of nowhere with no competition, it’s highly unlikely that you are going to be successful.

Of the thousands of different keywords that people in your area are looking for each month related to dentistry and dental services, you want to pick a handful that are going to drive the best results. Let’s take a look at some examples of how you can do this using Keyword Planner.

In this report, we are looking for dental keywords in Knoxville, Tennessee. We can see that there are around 2,400 monthly searches for “dentist near me” and it has a medium level of competition and dentists who are advertising for this keyword are spending between $5.71 per click to $16.96 per click to drive someone to their website.

This keyword has a lot of traffic but it’s pretty generic and it would be much harder to rank for compared to other keywords because it’s probably the keyword every dentist in Knoxville wants to rank for. We may be able to do it but it could take a tremendous amount of time and money to do so and it’s arguable whether this would actually drive good patients to your practice.

Looking lower on the list we can see two other keywords, “pediatric dentist” and “pediatric dentist near me” which combined generate around 650 monthly searches and both have Low competition. These keywords don’t generate as much traffic as “dentist near me” but I would say these two keywords are better targets to go after because the people who are searching this are more specific about what they are looking for, they are looking for a pediatric dentist, and the competition is also lower.

Looking further down we see another great keyword, “best dentist near me” which may only have 50 searches per month, but I would argue that those 50 people are probably much better potential patients because they care about quality, they’re not just looking for any dentist, they want to find the best dentist.

If we go a bit lower we can see some examples of bad keywords like this one here “cheap dentist near me” which I wouldn’t want to target because it’s likely going to attract low quality patients.

Remember above when we looked at the keyword “dentist near me” and it had 2,400 monthly searches? Those 2,400 monthly searches are made up of things like “cheap dentist near me” and “affordable dentist near me” and keywords that we probably wouldn’t want to show up for.

It’s critical to really take the time to think about what you are trying to target and being laser-focused on the best keywords. Just because you rank well on Google for a certain keyword doesn’t mean it’s going to drive high-quality patients to your practice. It’s important to understand the search intent behind the keywords.

Let me give you an example. Let’s look at these five keywords that people may search for on Google when looking for a dentist in your area. They could type in:

• “Dentist”
• “Dentist near me”
• “Cheap dentist near me”
• “Best dentist in Knoxville”
• “Best Invisalign dentist in Knoxville”

Let’s stop for a second and think about the search intent of the person who would search for these keywords.

The first keyword “Dentist” is very generic, we really don’t know anything about them either other than maybe they are someone looking for a dentist.

The second keyword “Dentist near me” is a bit more specific which is good, and their search intent is probably to find a dentist that is in their area. They probably value convenience and location.

“Cheap dentist near me” is someone who probably places a huge emphasis on finding the lowest price, and on-top of that they also want someone close by. The likelihood this would be a good patient to your practice is very low.

“Best dentist in Knoxville” is a great keyword because it’s someone who isn’t just looking for a dentist down the street, they may be willing to travel anywhere in Knoxville if they can find a really good dentist.

“Best Invisalign dentist in Knoxville” is an even better keyword to go after because not only are they looking for quality and may be willing to travel anywhere in Knoxville, they also know exactly what they want, Invisalign.

By looking at each keyword carefully and really thinking about the intent behind the search such as:

• Does it seem like they know what they want?
• Are they just looking for the lowest price?
• Are they looking for whoever is closest?
• Are they looking for whoever accepts their insurance?
• Are they looking for quality or expertise?

You can save yourself a lot of time and money by going after the people that are most likely to be the highest-value patients.

Don’t waste time and money on SEO that doesn’t work. The right keyword research can help you show up where it matters most—right in front of patients looking for your services. By targeting the right keywords, you can attract the right patients and grow your practice. It’s time to get strategic with your SEO and bring in more of the patients you want.

Welcome to our Dental SEO series. In this series we’re going to demystify a lot of the confusion dentists have around SEO, show you why some dental websites rank better than others and what you can do to improve the ranking of your practice on Google in order to attract more patients.

The motivation behind these videos is that we’ve seen a lot of dentists take a crack at doing SEO either by themselves or by hiring someone they know. They throw a bunch of time and money at it, see little-to-no results, and then become frustrated and declare that “SEO doesn’t work!” and that’s really unfortunate because if you do SEO well it can be one of the strongest drivers of new patients for your practice.

Our goal with these videos is to help dentists better understand what SEO is, how it actually works today, how to do it correctly, and how to do the type of SEO that doesn’t just get you a bunch of website clicks, but actually brings patients into the practice.

So let’s get started. This series is going to be broken up into 4 sections.

In other words, what are people in your area actually looking for when it comes to dentistry? What should you focus your time and effort on? What will drive the best results in terms of new patients and quality of patients?

The most common reason dentists don’t see results with SEO is that there is never really a plan before they start, they end up wasting a lot of time and money trying to rank for a ton of different keywords that were never going to generate any return-on-investment.

How do you change your website design and content in order to be more relevant and rank better for the types of dental services that people in your area are looking for.

This is the topic many dentists know about but also the one that has the most misconceptions and we constantly see dentists use old and outdated strategies that not only don’t work, but they haven’t worked for many years.

To rank well on Google you need to go beyond just what content you have on your website, you need to look at how credible Google thinks you are compared to other dentists from the outside.

For example, you may offer dental implants or Invisalign and have content on your website about those services.. but so do dozens of other dentists in your area. Your website authority is going to determine whether Google trusts you more than the other guys and promotes you as the top choice for that service in your area.

It doesn’t do you much good if you get 1,000 clicks to your website but the phone never rings. You need butts in the chair for your practice to succeed. You can have the best SEO in the world that attracts thousands of potential patients to your website, but once they get to your website if those patients aren’t impressed with what they see, if they are left with a feeling of “this dentist doesn’t look like they are anything special” then guess what… most of those patients are not going to call you. They’re going to call your competitor down the street.