The Importance of Collecting Google Reviews
The amount of Google Reviews your dental practice has and the rating associated with those Google reviews can make or break whether a new patient calls your practice or decides to visit your competitor down the street.
We’re going to dive into why it’s so important to rank among the top 3 BEST and MOST reviewed dental practice in your area with the goal of always getting to that #1 spot because once you reach that #1 spot several doors begin to open and there is a noticeable difference in how many new patients are contacting your practice for an appointment.
So let’s jump straight in…
1. Google Reviews are First Impressions
People are deciding whether they like you, trust you, and want to buy from you before even picking up the phone to call your dental practice. Heck, they are doing it before they even click on your website to explore what your dental practice offers. Think about it, your Google Reviews tell the story of your practice and have the ability to showcase the honest experiences that your patients have had with your dental practice. New patients are more inclined to trust you if they feel like others do as well.
If I am looking up dental practices in Toronto and I see one practice with a 4.6 rating and 18 reviews and then I see another practice with a 4.8 rating with 250 reviews, who do you think I am going to call? It is absolutely critical to make sure your Google Reviews are providing a great first impression of your practice because they are genuinely the new storefront to your business.
2. Great Reviews Help you Rank Higher on Google
When Google is deciding where your practice deserves to be ranked… will it be page 1 of Google or page 10? It will take your Google reviews into consideration. Google is in the business of providing people with the best results for what they are searching for so naturally it’s going to take people’s review of you into consideration.
If you don’t have many reviews, or you have bad reviews, Google will push you further down the page. If you have lots of reviews and great reviews it is going to trust you more and move you up the page. The goal of Google is to provide their customers with a great experience. They count on your Google reviews to do that. So if you want your practice to be seen online then you need to prove to Google that you are trustworthy.
3. People might call you right from your GMB space rather than the website
Sometimes a series of good Google Reviews are all a person needs to decide that they trust you enough to pick up the phone and call you.
If you have a high enough rating and the most reviews in your area, chances are high that someone will call you from just those reviews alone or they will head over to your website to explore you further. If you don’t have a ton of great reviews or you are sitting at a low rating patients are realistically going to end their relationship with you there. They aren’t going to give you the benefit of the doubt and think…”hmm maybe this practice is the best kept secret”.
After years of marketing dental practice we know from experience that if you are going to encourage your staff to assist you with marketing it should 100% be with collecting Google Reviews. They are the new storefront of your business and have the best success rate at bringing new patient leads to your practice.
Happy Google Reviewing!